## What Is the Product Goal in Scrum? The Product Goal is a directional statement that provides context and purpose to the [[Product Backlog]]. It represents the 'why' behind the work, helping the Scrum Team and stakeholders understand the aim they are working toward. > [!metaphor] > A Product Goal is like the destination pin in a GPS app—it gives everyone a shared sense of direction, so they don’t just wander aimlessly through the backlog. Without it, the Product Backlog can feel like a grab bag of tasks; with it, each item becomes a purposeful step toward a clearly understood objective. ## Works Consulted 1. [Scrum Guide 2020 Update - Introducing the Product Goal](https://www.scrum.org/resources/blog/scrum-guide-2020-update-introducing-product-goal) | Scrum.org | Accessed 13 Jul. 2025. ## Connections follows:: [[Entry Point 1 (Backlog Management)]] topics:: [[Product Goal]], [[Product Backlog]] ![[Footer]]