## If We Already Have a Product Vision, Then Why Do We Need a Product Goal? Product visions are often too broad or vague to guide day-to-day work. The Product Goal narrows this down into something measurable and incremental, allowing the team to plan, track progress, and know whether they are moving closer to realizing that vision. >[!metaphor] >A product vision is like saying, “I want to be the favorite niece,” while the Product Goal is baking Aunt Effie her favorite pecan pie by Sunday. —Grand ambitions are nice, but pies (and product goals) are what actually win hearts. ## Works Consulted 1. [[Prompted to Learn]] Study Session | Explored 22 Jul. 2025 | Define the purpose of a Product Goal in Scrum. 2. [Product Goal](https://www.scrum.org/resources/product-goal) | Scrum.org | Accessed 23 Jul. 2025. ## Connections follows:: [[1.3c2 A Product Goal bridges the gap between vision and execution]] topics:: [[Product Vision]], [[Product Goal]] ![[Footer]]