## How Are Key Stakeholders Identified and Engaged? Teams can use simple, structured techniques to ensure they’re engaging the right people at the right time: - **Stakeholder Mapping** – Categorize stakeholders based on their influence, interest, or impact on the product to focus attention where it matters most. - **Stakeholder Engagement Plans** – Define how and when to communicate with each group to keep the right people informed and involved without overwhelming the team. - **Customer Research Techniques** – Use interviews, surveys, or user testing to uncover needs, validate assumptions, and ensure real users are part of the feedback loop. These approaches help teams avoid distractions, build alignment, and get sharper feedback by focusing on the most relevant voices. >[!metaphor] >Identifying key stakeholders is like building a guest list for a limited-seating dinner party. You want the right mix of contributors, decision-makers, and honored guests—not every acquaintance you’ve ever met. </br> By mapping influence and planning communications, teams ensure the right people have a seat at the table when it counts most. ## Works Consulted 1. [Stakeholders and Customers](https://www.scrum.org/learning-series/stakeholders-and-customers/) | Scrum.org | Accessed 29 Jul. 2025. ## Connections follows:: [[1.6 Stakeholders Include Anyone Impacted by the Product]] topics:: [[Stakeholder Engagement]], [[Stakeholder]], [[Stakeholder Mapping]] ![[Footer]]