## What Is the Difference Between Project Thinking and Product Thinking? Project thinking (sometimes referred to as delivery mode) focuses on delivering a set of requirements on time and on budget, often tied to project lifecycles where value is realized upon project completion. Product management focuses on releasing value early and continuously, aligning with product life cycles, including introduction, growth, and maturity. > [!metaphor] Project thinking is like baking a wedding cake; product thinking is like running a bakery. The cake is a one-time masterpiece delivered on schedule, while the bakery continues to experiment and serve customers daily. </br> Product management shifts you from delivering one big cake to consistently offering fresh value. ## Works Consulted 1. [Shifting from Delivery-Mode to Product Management- Shifting the Focus of Your Sprint Review](https://www.scrum.org/resources/blog/shifting-delivery-mode-product-management-shifting-focus-your-sprint-review) | Scrum.org | Accessed 18 Jul. 2025. ## Connections follows:: [[Entry Point 2 (Approaches and Guides)]] topics:: [[Project Thinking]], [[Product Thinking]] ![[Footer]]