## What Happens When Teams Prioritize Output Over Outcomes? Teams that focus on completing work rather than solving customer problems may build products that look productive but fail to create meaningful value. >[!metaphor] >Prioritizing output over outcomes is like bragging about how many steps you took on a treadmill. You’re moving a lot, but you’re not actually getting anywhere that matters.</br> >Teams can appear busy and efficient while missing the real goal: delivering customer value, not just completed tasks. ## Works Consulted 1. [Why Customer Outcomes Matter](https://www.youtube.com/watch?v=rVeJMarPnUk) | Scrum.org | Accessed 26 Dec. 2024. ## Connections follows:: [[3.4 Delivering Features Does Not Guarantee Value]] topics:: [[Outputs vs Outcomes]], [[Customer Value]], [[Feature Factory]] Related | [[3.4b1 Task Completion Doesn’t Equal Value Delivery]]-> This outcome is often rooted in a culture that values done-ness over usefulness. ![[Footer]]