## Why Is It Important to Understand What Customers Are Trying to Achieve? Knowing the customer’s underlying motivation—such as saving time or reducing effort—helps teams design solutions that align with real needs rather than assumptions. >[!metaphor] >Designing a product without understanding what customers are trying to achieve is like packing someone’s suitcase without asking where they’re going. Snow boots won’t help on a beach vacation.</br> >When you know the customer’s destination, their underlying goal, you can deliver solutions that actually support the journey. ## Works Consulted 1. [Why Customer Outcomes Matter](https://www.youtube.com/watch?v=rVeJMarPnUk) | Scrum.org | Accessed 26 Dec. 2024. ## Connections follows:: [[3.4 Delivering Features Does Not Guarantee Value]] topics:: [[Assumption]], [[Customer Value]], [[Product Backlog]] ![[Footer]]