## How Can Teams Start Determining Customer Outcomes? Ask customers questions about motivations, goals, challenges, current gaps, and ideal results (e.g., “What motivates you to use our product?”). Their answers reveal satisfaction gaps to target with product improvements. >[!metaphor] >Determining customer outcomes is like being a detective at the scene of a mystery. You gather clues about motives, struggles, and desires to piece together what really matters. </br> Asking the right questions helps teams uncover satisfaction gaps they can close with meaningful product improvements. ## Works Consulted 1. [Customer Outcomes](https://www.scrum.org/resources/customer-outcomes) | Scrum.org | Accessed 23 Jun. 2025. ## Connections follows:: [[3.4d1 Teams Need Outcome-Oriented Goals]] topics:: [[Outcome]], [[User Interviews]], [[Customer Satisfaction Gap]] ![[Footer]]