## Who Should Participate in Experiments? Ideally, real users should be involved. If direct access isn’t possible, find participants matching the product’s personas, including colleagues not involved in delivery. >[!metaphor] >Choosing experiment participants without considering your target users is like testing a new running shoe on people who never run. You’ll get feedback, but it won’t reflect the needs or realities of the people you’re actually designing for. </br> That’s why real users—or close matches to your personas—should be in your experiments, ensuring insights are relevant and decisions are grounded in actual use. ## Works Consulted 1. [Why Experiment](https://www.scrum.org/resources/blog/why-experiment) | Scrum.org | Accessed 12 Apr. 2025. ## Connections follows:: [[5.2a4 Understand Users Before Experimenting]] topics:: [[Feedback]], [[Persona]], [[Experiment]] ![[Footer]]