## What Is an Empathy Map? An Empathy Map is a collaborative tool for developing a deeper understanding of users or customers by visualizing their behaviors, emotions, and thoughts. Created by Dave Gray and featured in _Gamestorming_, it helps teams empathize with users to solve problems. >[!metaphor] >An Empathy Map is like borrowing someone’s glasses to see the world the way they do. It brings blurry assumptions into focus by revealing what they see, feel, think, and do. </br> By mapping these perspectives, teams design solutions that fit the user’s reality, not just their own guesses. ## Works Consulted 1. [Empathy Map for Understanding Customers and Users](https://www.scrum.org/resources/empathy-map-understanding-customers-and-users) | Scrum.org | Accessed 26 Jul. 2025. 2. [Gamestorming](https://www.goodreads.com/book/show/9364936-gamestorming) | Dave Gray | 2010 ## Connections follows:: [[Entry Point 5 (Techniques)]] topics:: [[Empathy Map]], [[Problem-Solving]] ![[Footer]]