## How Do Outcomes Connect to Business Value? Outcomes connect to business value by changing user behavior in ways that support company goals. For example, if reducing user anxiety leads to more frequent usage or fewer support calls, that creates measurable value—like increased engagement or lower costs. The more your outcomes close real customer satisfaction gaps, the more they translate into retention, referrals, or revenue. You’re not just improving experiences—you’re unlocking the behaviors that drive the business forward. >[!metaphor] >Improving outcomes is like patching the holes in a leaky bucket instead of just pouring in more water. It’s not about doing more; it’s about making sure what you do actually sticks with customers. </br> When outcomes address real user problems, they stop value from slipping away and turn experience improvements into sustained business results. ## Works Consulted 1. [Outputs or Outcomes](https://www.youtube.com/watch?v=gxKBh7q0oOs) | Scrum.org | Accessed 26 Dec. 2024. ## Connections follows:: [[6.1a Outcomes Reflect Real-World User Impact]] topics:: [[Outcome]], [[Impact]], [[Customer Value]] ![[Footer]]