## Why Do Customer Outcomes Matter for Product Owners? Understanding desired outcomes helps Product Owners make better-informed, value-driven decisions. It aligns product choices with what customers and users actually want to achieve. >[!metaphor] >Ignoring customer outcomes is like throwing darts blindfolded. You might hit the board now and then, but you’ll waste a lot of throws on the wall. </br> Knowing desired outcomes lets Product Owners aim with precision, focusing effort on changes that actually matter to customers. ## Works Consulted 1. [Customer Outcomes](https://www.scrum.org/resources/customer-outcomes) | Scrum.org | Accessed 23 Jun. 2025. ## Connections follows:: [[6.1a2 Outcomes Drive Business Value]] topics:: [[Outcome]], [[Product Owner]], [[Prioritization]] ![[Footer]]