## How can customer outcomes reflect both benefits and drawbacks? Customer outcomes are the results customers and users experience when they use a product. These results can be positive—helping people achieve their goals, improving their experience, or making their lives better—or negative, such as creating new frustrations, increasing effort, or reducing satisfaction. Outcomes reveal the real impact of a product beyond its features. >[!metaphor] >Customer outcomes are like online reviews after a big purchase. Some are glowing five-star raves, while others point out flaws you never saw coming. </br> They capture the true mix of benefits and drawbacks your product delivers, beyond the glossy feature list. ## Works Consulted 1. [Customer Outcomes](https://www.scrum.org/resources/customer-outcomes) | Scrum.org | Accessed 23 Jun. 2025. ## Connections follows:: [[6.1a Outcomes Reflect Real-World User Impact]] topics:: [[Outcome]] ![[Footer]]