## What Is the Role of Customer Engagement in Outcome-Driven Development? Understanding and delivering outcomes requires engaging with users to observe their behavior, gather feedback, and uncover the changes they seek from your product or service. >[!metaphor] >Customer engagement in outcome-driven development is like tuning a radio by ear instead of guessing the frequency. You need real-time feedback to lock onto the right signal, not just assume you're on the right station. </br> Without listening closely to users, teams risk delivering static instead of solutions that truly resonate. ## Works Consulted 1. [Outputs or Outcomes](https://www.youtube.com/watch?v=gxKBh7q0oOs) | Scrum.org | Accessed 26 Dec. 2024. ## Connections follows:: [[6.1c Outcomes Require Deeper Insight and Feedback]] topics:: [[Customer Engagement]], [[Feedback]], [[Customer Value]] ![[Footer]]