## What Should Teams Keep in Mind When Running Outcome Experiments? Teams should consider how they will track and measure outcomes effectively while validating assumptions. Continuous discovery and validation ensure outcomes remain aligned with customer-defined value. >[!metaphor] >Running outcome experiments without a tracking plan is like launching a kite without string. You might see it soar for a while, but you’ll lose sight of whether it’s still following your intended path. </br> Teams need deliberate measurement and ongoing validation to keep experiments tethered to customer-defined value. ## Works Consulted 1. [Customer Outcomes](https://www.scrum.org/resources/customer-outcomes) | Scrum.org | Accessed 23 Jun. 2025. ## Connections follows:: [[6.1c Outcomes Require Deeper Insight and Feedback]] topics:: [[Outcome]], [[Experiment]], [[Assumption]], [[Metrics]] ![[Footer]]