## What Is a Satisfaction Gap in Customer Outcomes? A satisfaction gap is the difference between the customer’s current experience and their desired end state. Identifying this gap helps teams measure and target improvements in outcomes. >[!metaphor] >A satisfaction gap is like the difference between sipping a lukewarm coffee and the perfectly hot cup you wanted. The contrast makes it clear what’s missing and worth fixing. </br> Spotting this gap lets teams focus on delivering improvements that match the customer’s ideal. ## Works Consulted 1. [Customer Outcomes](https://www.scrum.org/resources/customer-outcomes) | Scrum.org | Accessed 23 Jun. 2025. ## Connections follows:: [[Entry Point 6 (Metrics and Measures)]] topics:: [[Customer Satisfaction Gap]], [[Outcome]] ![[Footer]]